The account has never had a problem. It has never had a second contact either.
The best-run client relationships often generate the fewest conversations, which is exactly how a decade of goodwill ends up resting…
Referral is your largest channel. It has no owner, no budget and no number.
The channel that brings in most of the work is usually the only one nobody manages, and that is a measurement failure long before it becomes a growth problem.
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