The dashboard has fourteen metrics. Thirteen of them are the past.

Most management packs report outcomes that were settled weeks before the meeting. Whether a metric genuinely leads is a testable question, and most never get tested.

Abstract bridge artwork for The dashboard has fourteen metrics. Thirteen of them are the past.

The pack lands on the 12th. Revenue, gross margin, cash at bank, debtor days, utilisation, headcount, churn, average deal size. Every figure is accurate. Every figure describes something that has already finished happening. The meeting that follows can explain last month with some skill and change almost nothing about next month. The lagging-versus-leading distinction is old enough to be a cliché, and it survives as a cliché precisely because almost nobody tests it. Metrics get labelled “leading” because they feel early, pipeline value, website traffic, quote volume, rather than because…

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