The dashboard refreshes every hour. The decision it feeds is made once a year.

Most reporting problems aren't about choosing the wrong metrics: they're about numbers moving at a different speed from the decisions they exist to serve.

By Steve 5 min read
Abstract bridge artwork for The dashboard refreshes every hour. The decision it feeds is made once a year.

Two rooms, two very different pathologies. In the first, a 40-page management pack lands on the 18th for a month that closed on the 30th. Nobody argues with it, because by the time it arrives there is nothing left to decide. In the second, a live dashboard glows on the wall, and the team adjusts something every week, a price, a channel budget, a staffing rota, yet performance is no steadier than it was a year ago. These look like opposite problems. They share a root cause: nobody asked what…

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