The enquiry came in on Tuesday. The quote went out on Friday.

Three days feels like nothing from the inside; from the buyer's side it is often the whole decision, and capacity is rarely the reason.

By Steve 5 min read
Abstract bridge artwork for The enquiry came in on Tuesday. The quote went out on Friday.

Most businesses can tell you their win rate. Far fewer can tell you the median time between an enquiry arriving and a priced response leaving. It is one of the few numbers that sits entirely inside your control, costs nothing to measure, and quietly determines a large share of what happens next. Three days does not feel slow from the inside. The estimator was on site Wednesday, the pricing needed a supplier check, the director who signs anything above a threshold was travelling. Every hour of that is defensible. None…

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