The exception you granted once is now your policy

A one-off concession is almost never priced as what it actually is: a permanent liability bought at a moment when only the benefit is visible.

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A customer asks for something slightly outside the standard. Net 60 instead of net 30. A Saturday delivery. The monthly report in their template rather than yours. Five per cent off because the order is a little larger than usual. Someone with the authority to say yes says yes, and they are right to: it costs almost nothing, it closes the deal or calms the relationship, and it is clearly understood on both sides as a one-off. Two years later, that term appears in every contract that customer signs. Three…

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