The lead time is fifteen days. The work takes nine hours.

Most quoted delivery times are mostly waiting, and the waiting responds to a different lever than the one most businesses reach for.

By Steve 5 min read
Abstract bridge artwork for The lead time is fifteen days. The work takes nine hours.

A business quotes fifteen working days to deliver a job. Asked how many hours of actual work the job contains, the people who do it usually answer somewhere between six and twelve. Nobody finds this strange until it is said out loud. Then the obvious question arrives: what is happening during the other fourteen days? The answer is almost always the same. The job is sitting somewhere. In a tray, in an inbox, in a queue behind eleven other jobs, waiting for an approval, waiting for a file the customer…

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