The market grew 12%. So did the business.

Growing in line with your market looks like success and tells you almost nothing about whether anything you did actually worked.

By Steve 5 min read
Abstract bridge artwork for The market grew 12%. So did the business.

A business finishes the year up 12%. The board is pleased, the team gets a bonus, and next year’s plan starts from a confident base. Somewhere in the same twelve months, the market that business sells into also grew about 12%. Share is flat. Every additional pound of revenue was delivered by conditions, not by decisions. This is one of the more expensive blind spots in growth planning, because it does not feel like a problem. Revenue is genuinely higher. The invoices are real. The mistake is in attribution: the…

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Important: General information only. Rialto Bridge articles describe patterns and considerations that may apply to a business; they are not financial, legal, tax or accounting advice, and they take no account of your particular circumstances. Consider your own situation and seek advice from a qualified professional before acting.

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