The new service is 6% of revenue. It takes 40% of the leadership meeting.

Disproportionate attention on a small line is either the best investment a business is making or its most expensive habit, and the difference is knowable.

By Steve 5 min read
Abstract bridge artwork for The new service is 6% of revenue. It takes 40% of the leadership meeting.

Most businesses that have launched something in the last two years are running a quiet imbalance: a line that contributes a small share of revenue absorbs a large share of the senior conversation. It comes up first on the agenda, generates the most email, and is the thing the owner thinks about on the drive home. Meanwhile the line that pays for everything gets a number read out and a nod. There are two entirely reasonable readings of this. One is that attention is being invested where the future is.…

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Important: General information only. Rialto Bridge articles describe patterns and considerations that may apply to a business; they are not financial, legal, tax or accounting advice, and they take no account of your particular circumstances. Consider your own situation and seek advice from a qualified professional before acting.

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