The partnership is signed. You’re one of three names on the list.

A referral partner isn't a distribution channel: they're a shortlist, and the firm that understands what the partner is actually risking gets called first.

By Steve 5 min read
Abstract bridge artwork for The partnership is signed. You’re one of three names on the list.

A partnership gets signed and, quietly, the growth plan changes. Someone forecasts a number against it. Someone else reduces the paid acquisition budget because the referral flow will carry part of the load. The relationship is now doing real work in the plan. From the other side of the table, almost nothing has changed. The partner has added a name to a mental shortlist that already had two names on it. They have not committed volume, they have not committed timing, and they have not agreed to stop recommending anyone…

Keep reading for free

Create an account to read the rest.

The whole library is free. No card, no subscription, no trial that quietly ends. An account simply lets us know who we are writing for, and opens every article from here on.

  • Every article, in full, at no cost
  • New articles published every weekday
  • Takes about twenty seconds
Create a free account I already have one

Free means free. We will not charge you for the library, and you can read as much of it as you like.

Important: General information only. Rialto Bridge articles describe patterns and considerations that may apply to a business; they are not financial, legal, tax or accounting advice, and they take no account of your particular circumstances. Consider your own situation and seek advice from a qualified professional before acting.

More on Growth strategy

Scroll to Top