The reviews average 4.9. The most recent one is from 2023.

A high star rating that has stopped moving says something to a buyer that is very different from what the owner thinks it says.

By Steve 5 min read
Abstract bridge artwork for The reviews average 4.9. The most recent one is from 2023.

A business with fifty reviews and a 4.9 average generally believes it has solved reputation. The evidence in front of a prospective buyer is more ambiguous than that. Ratings describe a business that existed at some point. Dates describe a business that exists now. When the two diverge, the date usually wins, because it is the only part of the profile that speaks to the question the buyer is actually asking. What a buyer is hiring a review to do Read through the jobs-to-be-done lens and reviews look less like…

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