The website lists eleven services. Three of them are 80% of revenue.

The long tail of service lines rarely loses money on paper. The cost shows up somewhere the profit and loss account was never designed to look.

By Steve 5 min read
Abstract bridge artwork for The website lists eleven services. Three of them are 80% of revenue.

Nobody sets out to build an eleven-service business. It accretes. A good client asks for something adjacent and you say yes. A departing hire leaves behind a capability you keep because you paid to build it. A competitor announces a new line and it seems risky not to have one. Each decision was defensible on the day it was made. The result, five years on, is a capability list that reads like an archaeological record rather than a strategy. The revenue distribution is usually lopsided in the way distributions of…

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Important: General information only. Rialto Bridge articles describe patterns and considerations that may apply to a business; they are not financial, legal, tax or accounting advice, and they take no account of your particular circumstances. Consider your own situation and seek advice from a qualified professional before acting.

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