Marketing
The rating is 4.7. The last twenty reviews average 4.1.
A cumulative review average is among the slowest-moving numbers a business owns: which makes it the last place a service problem shows up.
Rialto Bridge
Marketing
Articles on marketing.
Marketing
The blended CAC is £480. One channel is £1,900.
Average acquisition cost is the number almost every business tracks, and the one most likely to hide a channel that…
Marketing
The quote takes six days. The buyer decided on day two.
Response time gets treated as a matter of courtesy. It behaves like a pricing lever, and the reason it slips…
Marketing
The satisfaction score is 8.4. The people who left never answered.
Customer satisfaction scores have a habit of improving in the months before churn accelerates, and the reason is built into…
Marketing
The CRM says you lost on price. Half of those buyers never bought anything.
Two losses look identical in the pipeline report, have opposite causes, and only one of them is fixed by discounting.
Marketing
The average response time is two hours. The lost deals waited two days.
Response-time averages flatter almost every sales operation. The deals that get away sit in the tail, and the tail is…
Marketing
The proposal took forty hours. The decision took a twenty-minute call you weren’t on.
In considered purchases, the most persuasive thing a firm owns is what a past customer says when nobody from the…
Marketing
Six competitors say they’re different. Five of them say it the same way.
Most positioning claims fail a test that takes ten minutes to run, and the ones that pass it usually cost…
Marketing
The positioning changed. The client mix didn’t.
Narrowing your marketing without narrowing your delivery calendar buys you every cost of specialisation and none of the compounding.
Marketing
Both channels report the same CAC. One of them is buying customers you already had.
Attribution reports allocate credit for sales that happened. They are close to silent on which sales would have happened anyway,…
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This is the general pattern. Your business is the specific case.
Everything here is free to read with an account, and always will be. What it cannot do is tell you which of these applies to your numbers, your market and your constraints. That is the work we do with clients.