Two people can price a job. One of them owns the company.

Estimating is often the last thing a founder hands over, and the reason given is rarely the real one. The cost of that bottleneck is measurable.

By Steve 5 min read
Abstract bridge artwork for Two people can price a job. One of them owns the company.

A business can have plenty of delivery capacity and still be throughput-limited, because the constraint sits upstream of delivery. Somebody has to decide what a job will cost before anyone can be sold it, and in a great many small and mid-sized firms that decision rests with one or two people, one of whom usually owns the business. This is rarely framed as a problem. It is framed as care: the owner knows what these jobs really take, and a bad quote is worse than a slow one. Both halves…

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