You productised the price list, not the work

Three tiers, fixed prices, a tidy brochure, and delivery still runs exactly as it did when every job was a bespoke quote.

By Steve 5 min read
Abstract bridge artwork for You productised the price list, not the work

Most service businesses that say they have productised have productised the outward-facing half: named packages, fixed prices, a scoped list of deliverables, a page on the website with three columns and a highlighted middle option. That work is genuinely useful. It shortens sales conversations, removes the estimating bottleneck from the front of the pipeline, and makes the offer legible to buyers who were previously being asked to imagine what they were purchasing. But it leaves the harder half untouched. Behind the fixed price, the work is often still assembled from…

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