The price is fixed on the website. The scope is still in the email thread.

Productising a service moves risk from the client onto you. Whether that trade pays depends on one thing most fixed-price offers never actually define.

By Steve 5 min read
Abstract bridge artwork for The price is fixed on the website. The scope is still in the email thread.

A fixed price is the visible part of productising a service. It is also the easy part. The harder part, the part that determines whether the product makes money, is the specification of what has to be true on the client’s side for that price to hold. Most fixed-price service offers publish the number and leave the specification in an email thread, negotiated fresh on every job by whoever happens to be closest to the client. When that happens, nothing has been productised. The pricing model has changed and the…

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Important: General information only. Rialto Bridge articles describe patterns and considerations that may apply to a business; they are not financial, legal, tax or accounting advice, and they take no account of your particular circumstances. Consider your own situation and seek advice from a qualified professional before acting.

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