Every quote is an option, and most businesses give it away free

A dormant quote that comes back six months later feels like a free win. The arithmetic of why it usually isn't runs against the instinct to celebrate.

By Steve 5 min read
Abstract bridge artwork for Every quote is an option, and most businesses give it away free

A quote issued in March gets accepted in September. Nobody chased it, nobody discounted it, no new sales effort was spent. The reaction in most businesses is quiet satisfaction: revenue that arrived on its own. The quote said valid for 30 days, but raising that now would look petty, and the customer is finally ready to buy. What actually happened is that the business wrote a six-month option on its own cost base and capacity, handed it over at no charge, and the holder exercised it at the moment it…

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Important: General information only. Rialto Bridge articles describe patterns and considerations that may apply to a business; they are not financial, legal, tax or accounting advice, and they take no account of your particular circumstances. Consider your own situation and seek advice from a qualified professional before acting.

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