Ninety per cent of revenue is repeat. None of it is contracted.

Repeat business and contracted business look identical in the accounts and behave completely differently the moment somebody else has to underwrite them.

By Steve 5 min read
Abstract bridge artwork for Ninety per cent of revenue is repeat. None of it is contracted.

A business with a stable customer base tends to describe its revenue as recurring. The same names appear every year, the volumes drift upward, churn is barely visible. Then a buyer, a lender or a new finance director asks a simple question: what is actually committed? And the answer turns out to be nothing. Every pound of it is repeat by habit, not by obligation. The customer could stop on Friday without breaching anything. That gap matters far more than it looks, and not only at the point of sale.…

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Important: General information only. Rialto Bridge articles describe patterns and considerations that may apply to a business; they are not financial, legal, tax or accounting advice, and they take no account of your particular circumstances. Consider your own situation and seek advice from a qualified professional before acting.

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