Growth strategy
Why growth plans fail at the handover, not the strategy
The analysis is usually sound. What breaks is the translation from a plan into the specific things people do on Monday.
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Pricing
What a discount actually costs, and why the number surprises people
A ten per cent discount does not cost ten per cent. Working through the arithmetic changes how most people feel…
Pricing
The three questions that decide whether you can raise prices
Most price-rise decisions are made on nerve. These three questions turn it into something you can actually reason about.
Pricing
Why discounting is usually a pricing problem
Heavy discounting is rarely a sales-discipline failure. More often it is the visible symptom of a price that was never…
Take it further
This is the general pattern. Your business is the specific case.
Everything here is free to read with an account, and always will be. What it cannot do is tell you which of these applies to your numbers, your market and your constraints. That is the work we do with clients.