The decision took eleven weeks. The thinking took two days.

Most slow decisions in a small business are not slow because they are hard. They are slow because they are waiting, and nobody prices the wait.

By Steve 5 min read
Abstract bridge artwork for The decision took eleven weeks. The thinking took two days.

Ask a management team to reconstruct how a significant decision actually got made, a pricing change, a hire, a systems purchase, closing a loss-making line, and the timeline usually has a strange shape. Someone did two days of real work: gathered the numbers, wrote the case, sketched the options. Then the calendar shows eleven weeks. The gap between those two figures is not analysis. It is queue. This matters more than it sounds, because the queue is invisible in every report a business runs. Nobody logs “awaiting decision” as a…

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