The job only you can price

Most owners have delegated delivery, hiring and even sales, and still read every quote before it goes out. That habit is doing more damage than it looks.

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There is a particular stage a business reaches where the owner no longer does the work, no longer chases the leads, and in some cases no longer meets the client, but still, every quote crosses their desk. Sometimes formally, as an approval step. More often informally: a Slack message asking “does £14k feel right for this one?” Owners tend to describe this as a time problem. It is usually something more structural. Pricing is where the margin is decided, and it is often the last piece of judgement left in…

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