The account has never had a problem. It has never had a second contact either.
The best-run client relationships often generate the fewest conversations, which is exactly how a decade of goodwill ends up resting…
The pipeline is £2m. Eighty per cent of it hasn’t moved in ninety days.
A large pipeline can be the most reassuring number in a business and the least informative. The difference lies in one column most CRMs already have.
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