The price rise went out in January. Nobody complained.

Silence after a price increase gets read as vindication. It is really a measurement, and there are four very different things it can be measuring.

By Steve 5 min read
Abstract bridge artwork for The price rise went out in January. Nobody complained.

A 6% increase goes out to the whole book in January. The team braces for it. By March, not one customer has raised it, nobody has left, and the conclusion forms itself: the price was fine, the worry was misplaced, business as usual. That conclusion is sometimes correct. More often, silence is being misread. An increase that draws no reaction is a data point, but it is a data point with at least four possible causes, and they have almost opposite implications for what happens next. Four things silence can…

Keep reading for free

Create an account to read the rest.

The whole library is free. No card, no subscription, no trial that quietly ends. An account simply lets us know who we are writing for, and opens every article from here on.

  • Every article, in full, at no cost
  • New articles published every weekday
  • Takes about twenty seconds
Create a free account I already have one

Free means free. We will not charge you for the library, and you can read as much of it as you like.

Important: General information only. Rialto Bridge articles describe patterns and considerations that may apply to a business; they are not financial, legal, tax or accounting advice, and they take no account of your particular circumstances. Consider your own situation and seek advice from a qualified professional before acting.

More on Pricing

Scroll to Top