The proposal had one option. The buyer’s only choice was yes or no.

A single-price proposal quietly hands the comparison to your competitors, and to the option of doing nothing at all.

By Steve 5 min read
Abstract bridge artwork for The proposal had one option. The buyer’s only choice was yes or no.

Most proposals arrive as one number attached to one scope. It feels clean, confident, unfussy. But it forces a binary decision: buy this, at this price, or don’t. And when the only decision available is whether to proceed, the buyer has to find their comparison somewhere else: a competitor’s quote, an internal budget line, or the cheapest option of all, which is to keep doing what they’re doing. A proposal with more than one option changes where the comparison happens. Instead of “is this worth £40,000?”, the question becomes “which…

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Important: General information only. Rialto Bridge articles describe patterns and considerations that may apply to a business; they are not financial, legal, tax or accounting advice, and they take no account of your particular circumstances. Consider your own situation and seek advice from a qualified professional before acting.

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