The quote was accepted in full. Nobody asked a question.

A fast, frictionless yes feels like a win. It is also the clearest signal a business ever gets that its price was never tested.

By Steve 5 min read
Abstract bridge artwork for The quote was accepted in full. Nobody asked a question.

A quote goes out on Tuesday. On Wednesday morning the client replies: happy with that, when can you start. No pushback, no request for a breakdown, no attempt to trim the third line item. Everyone treats it as a good day. It might be. It is also the single most informative event in a pricing process, and most businesses discard the information entirely. A price is not just a number attached to a job. It is a probe sent into the buyer’s head, and the response it comes back with…

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Important: General information only. Rialto Bridge articles describe patterns and considerations that may apply to a business; they are not financial, legal, tax or accounting advice, and they take no account of your particular circumstances. Consider your own situation and seek advice from a qualified professional before acting.

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