Articles on growth strategy.
Firms that hire delivery capacity against their forecast often hit the same ceiling anyway, because the function under real pressure isn't sized by revenue at all.
Most stalled deals were never lost to a rival, and the price concession you make in response is aimed at…
By the time a customer sits down to renew, most of the decision has already been made, and it was…
Two firms with identical profits can command very different prices. Often the gap is hiding in who has the right…
Two firms can bill the same customers the same amount every month, and only one of them actually owns that…
A healthy LTV-to-CAC ratio tells you nothing about whether you can afford next month's acquisition spend. One piece of arithmetic…
A signed channel agreement costs a partner almost nothing. Their selling time costs them everything, and that is the number…
Profit and cash run on different clocks, and the gap between them quietly sets a ceiling on how fast a…
Profitable, order book full, bank balance falling: there is arithmetic behind that combination, and it sets a ceiling most growth…
Referral-led firms often grow at a stubbornly steady rate for years. Two numbers explain why, and why plans that assume…
Everything here is free to read with an account, and always will be. What it cannot do is tell you which of these applies to your numbers, your market and your constraints. That is the work we do with clients.
