Nobody complained about the price increase

An absence of pushback after a price rise is data, but it supports at least four different readings, and they point in opposite directions.

By Steve 5 min read
Abstract bridge artwork for Nobody complained about the price increase

A business raises its prices by seven or eight per cent. The letters go out, the new rate card takes effect, and the owner braces for a fortnight of difficult conversations. Almost nothing happens. One customer asks a question and accepts the answer. Everyone else pays. The relief is real, and usually the wrong response. Silence is a genuine signal, but it is a low-resolution one, and it is consistent with situations that call for quite different next moves. Reading it as simple vindication is how a business raises prices…

Keep reading for free

Create an account to read the rest.

The whole library is free. No card, no subscription, no trial that quietly ends. An account simply lets us know who we are writing for, and opens every article from here on.

  • Every article, in full, at no cost
  • New articles published every weekday
  • Takes about twenty seconds
Create a free account I already have one

Free means free. We will not charge you for the library, and you can read as much of it as you like.

Important: General information only. Rialto Bridge articles describe patterns and considerations that may apply to a business; they are not financial, legal, tax or accounting advice, and they take no account of your particular circumstances. Consider your own situation and seek advice from a qualified professional before acting.

More on Pricing

Scroll to Top