There are eleven reviews. The newest is three years old.

A stock of testimonials depreciates faster than most owners expect, and the decay shows up in conversion long before anyone connects the two.

By Steve 5 min read
Abstract bridge artwork for There are eleven reviews. The newest is three years old.

A business with fifteen years of good work behind it can have a reputation problem that has nothing to do with the quality of the work. The reviews exist. The rating is respectable. But the most recent one predates the current operations manager, two of the three engineers, and the price list. To a buyer comparing three suppliers on a Tuesday evening, that is not neutral information. It reads as evidence about the past, and the buyer is trying to make a decision about the future. This is the awkward…

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