Two-thirds of the book renews in April. That’s why the price rise was 3%.

Renewal dates cluster for accidental reasons, and once they do, the calendar quietly decides how much you are allowed to ask for.

By Steve 5 min read
Abstract bridge artwork for Two-thirds of the book renews in April. That’s why the price rise was 3%.

Ask a subscription or contract business why its renewal dates sit where they do and the answer is rarely commercial. It is usually historical: the first big cohort signed in the same quarter, someone in finance wanted contract years to line up with the accounting year, a channel deal brought thirty accounts across on one start date. None of those decisions were about pricing. All of them now constrain it. The mechanism is simple enough to see once you look for it. If a large share of annual contract value…

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Important: General information only. Rialto Bridge articles describe patterns and considerations that may apply to a business; they are not financial, legal, tax or accounting advice, and they take no account of your particular circumstances. Consider your own situation and seek advice from a qualified professional before acting.

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