The deal was lost on price. The buyer never bought anything.
Most CRM loss reasons say price. A large share of those deals never went to a competitor at all, and the difference changes what you do next.
Research, frameworks and market analysis from our consulting practice: written up for small and medium business owners and enterprise teams alike.
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Create a free account Sign inMost CRM loss reasons say price. A large share of those deals never went to a competitor at all, and the difference changes what you do next.
An aggregate inventory turn is the average of two businesses sharing one warehouse, and only one of them is earning…
Most owners measure customer concentration by revenue share, which is the one measure that consistently understates the exposure a buyer…
The holiday test is the most popular measure of owner dependency and one of the least informative. A better version…
When a rival drops price, the instinct is to protect the whole book. The arithmetic and the evidence usually point…
A number that is exact but late has already lost the argument to a number that was roughly right when…
When demand spikes at the end of every sales period, the cause is rarely the customer. Both the discount and…
Everyone agrees idle capacity is waste. The arithmetic of queues says the last ten points of utilisation are the most…
A fast, frictionless yes feels like a win. It is also the clearest signal a business ever gets that its…
Most businesses with seasonal demand size their team for the average month, then lose money twice: once in the peak…
Everything here is free to read with an account, and always will be. What it cannot do is tell you which of these applies to your numbers, your market and your constraints. That is the work we do with clients.