The new service was 30% of the plan. It’s 4% of revenue.
When a launch stalls, the market usually gets the blame. More often the offer never reached a buyer at all, and the reason sits in the sales team's diary.
Research, frameworks and market analysis from our consulting practice: written up for small and medium business owners and enterprise teams alike.
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Create a free account Sign inWhen a launch stalls, the market usually gets the blame. More often the offer never reached a buyer at all, and the reason sits in the sales team's diary.
When a shadow spreadsheet survives a system implementation, it is rarely defiance: it is usually a diagnosis of the system,…
Most firms can tell you their list price and their average discount. The distance between those two facts is where…
Silence after a price rise feels like vindication. More often it is the most expensive signal a business can misread.
Exit interviews explain the trigger, not the cause. Most of what decides a renewal is already in place long before…
Aggregate inventory ratios are weighted averages, and the weighting quietly hides the money, usually in the lines nobody has looked…
Most slow decisions in a small business are not slow because they are hard. They are slow because they are…
Adding people to a busy team rarely adds proportionate capacity, and the reason usually sits in the arithmetic, not the…
Discount authority is usually delegated to the person least exposed to its consequences, and the arithmetic of that gap is…
Coverage ratios feel like reassurance. They only work if the pipeline behaves like the one the ratio was calculated from,…
Everything here is free to read with an account, and always will be. What it cannot do is tell you which of these applies to your numbers, your market and your constraints. That is the work we do with clients.