Research, frameworks and market analysis from our consulting practice: written up for small and medium business owners and enterprise teams alike.
Free to read: all you need is an account.
Create a free account Sign inIn considered purchases, the most persuasive thing a firm owns is what a past customer says when nobody from the seller is listening, and most leave it entirely to chance.
A business can end every month in surplus and still run out of money halfway through one: the monthly view…
Cross-sell looks like the cheapest growth available. When it stalls, the obstacle is usually sitting in the customer's org chart…
Most renewal conversations are settled long before anyone opens the renewal conversation, and the evidence for the outcome is already…
Satisfaction can rise in the same year retention falls, and both numbers can be honest. The reason is in who…
Resistance to a price increase rarely tracks its size. It tracks where your line sits in the buyer's cost structure,…
Most of what a business pays for a category is decided long before anyone asks for a quote, usually by…
An aggregate inventory turn is an average of two very different businesses sharing one warehouse, and only one of them…
Most positioning claims fail a test that takes ten minutes to run, and the ones that pass it usually cost…
A procurement win lands in margin the same month. What paid for it sits somewhere nobody is measuring, and it…
Everything here is free to read with an account, and always will be. What it cannot do is tell you which of these applies to your numbers, your market and your constraints. That is the work we do with clients.
