Research, frameworks and market analysis from our consulting practice: written up for small and medium business owners and enterprise teams alike.
Free to read: all you need is an account.
Create a free account Sign inPrecision in reporting is bought with time, and by the time the number is perfect, the decision it was meant to inform has already been made on instinct.
A job can clear its margin target and still drain the business for four months. The billing schedule, not the…
The two numbers in that sentence are usually read as unrelated. They are closer to being the same number, and…
When the customers you actually win don't resemble the customers you meant to win, one of two things is wrong,…
A stock of testimonials depreciates faster than most owners expect, and the decay shows up in conversion long before anyone…
A pilot that succeeds and then stalls is rarely a technical failure: it is usually a well-run experiment that answered…
A competitive tender is only competitive if the requirements were neutral, and the person best placed to write them is…
Concentration is the number everyone quotes at board meetings. The notice period is the number that decides what that concentration…
When acquisition spend rises far faster than total enquiries, the channel report is usually still reporting a healthy cost per…
A monthly cash forecast reports the one day of the month that flatters you most, and hides the only number…
Everything here is free to read with an account, and always will be. What it cannot do is tell you which of these applies to your numbers, your market and your constraints. That is the work we do with clients.
